My New Marketing Experiment
Wednesday, July 25th, 2007
Several weeks ago I wrote a post entitled “Why its Okay to Suck Sometimes.” It was mostly about how learning is more important than doing something perfectly, especially when first starting a new venture.
I am a new blogger to the community but as of recently I have been consumed by the blogosphere. Everyone that I have been meeting and conversing with has been great. There is so much fresh content out there that I enjoy. I also like being able to gain insight from people around the world.
Nate Whitehill and I just completed our fist video-cast and I can say that the process was more difficult than I originally thought it would be. Surprisingly, I thought it was more difficult to speak into a camera than it is to give live presentations to a class of 50 people.
Why we did it
Nate and I have been discussing doing pod-casting for a while and had just not gotten around to it due to our time being concentrated on other things. When Mark from 45n5.com shot his video-cast not too long ago, it inspired us to take the risk and go for it.
Video-casts have some pros and cons. Mostly I wanted to do it as a way for my readers and potential readers to get to know me even better. It will hopefully communicate my intentions and also get the attention of some readers that I previously have not connected with. The con is that the video-cast is not as well executed, as the ones in the future will be. With much practice will come much improvement (I hope).
Topics We Covered
I have not personally participated in any form of guest blogging or guest posting. Nate, however has. We both see the value in it but as I say in the video I think there is a time and place for it. Mark from 45n5.com had a good point when he said that he doesn’t like to read other people’s blogs when he isn’t able to read work by the author. Most of the time I want to read blog posts written by the author of the blog. However, I believe that having a new post on your blog written by someone else every once in a while, is not a bad thing. Especially when you (the author) otherwise would not have posted that day. Also, if you are a more experienced blogger, you can give new bloggers a chance to get there name in front of an audience they haven’t connected with previously.
Risk taking is something that both Nate and I have written about in the past and believe strongly in it. We cover this topic on the video-cast and you can read more about risk taking in my previous post titled, “Calculated Risk Taking, What the Ultra Successful do that Most Don’t.”
Our Request
We hope that by posting a first time video cast, it will inspire others to try it out. It is not a perfect product yet by any means but we plan on doing one at least once a week from now on. Hopefully we will see a dramatic improvement. So please, take this chance to differentiate yourself and respond to our cast.
Our Offer
If you fulfill our request of either writing about our video-cast or posting your own video, we will post a link to you in our blogs. Nate’s blog has a Google page rank of 5 and is adequately established. My blog, once Google releases the latest page rank will hopefully be a PR of 4. We believe this is a great opportunity to get to know others on the Internet and gain needed exposure as well.
-I hope to see all of you do your own video-cast soon!

What do you sell? Whether you sell a product or just your ideas, you are selling. Most of us have had a bad experience with a salesperson consequently, we don’t want to associate ourselves with the word “sales.” All of us are constantly selling ourselves, and as business owners, we should have some concept of how to sell correctly. While I, by no means consider myself an expert, I would like dialogue about what I have learned.
Have you thought about how others perceive you? Do they think you are trustworthy, lazy, maybe sarcastic? Do you really know? This is an extremely important concept when dealing with people, especially in a business sense.

