Self Fulfilling Prophecies… on the Internet?
Monday, July 30th, 2007
Lately, I have been utterly obsessed with internet marketing and am reading at least 100 pages a day of different books on the subject. One major trend that I am observing is the habit of the internet marketer to be doing exactly what he is telling you to do. This is great in more ways than one.
If the marketer whom you are trying to learn from is using the same tactics he is recommending you the reader to use, and he is successful because of it, the product becomes more reputable. So in a way, the marketer is fulfilling his/her own prophecy.
Will the Trend Continue?
I think that it will. One of the best ways to help your clients is to use the same products and resources that you use. At JPMorgan Chase (where I work as a licensed banker), I recommend my clients do the same things that I do.
I recommend methods for them to fix their credit which I use. I develop plans for them to save money, invest money, and put money away in the best way for retirement, as well as get them in the right mortgage and have emergency funds available to them should something happen.
All of these things help my clients genuinely and I also do the same behaviors myself. I think this is a great testament to the recommendations I make.
How YOU Can Use This Information to Help Build Relationships and Assist Clients at the Same Time.
One of the most valuable things you will ever do as a business owner is establish the right kind of relationships with your customers. For one, if you have speaking relationships with some of your customers they will give you all the answers you need to better market your product or service and how to better help them. This is incredibly valuable.
You may ask, “Well how do I start to develop relationships with my clients?” In my experience the clients view it as great customer service when you follow up with them to see if they received the product or if they liked it and also to check and check on their progress even further down the road.
At Chase, I do this with a phone call most of the time but on the internet an e-mail is perfectly fine. I have also read material that states that a follow up call to an internet customer has intrinsic value. Would you ever expect a customer service call from an internet company you purchased something from? I sure wouldn’t.
Following up with customers is a great way to start building relationships with them.
More on that later. If you liked this article, make sure that you subscribe to my RSS feed. There are big changes to my blog and to my life about to happen and I am going to chronicle them here. A big thanks goes out to all of you who have subscribed to my RSS feed already!
Make sure you check out the Vblog Nate and I are posting later in the week!


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